Google AdWords Shopping Advertising Exam Practice Test With Answers

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We welcome all Google AdWords Certification Program Aspirants

This test is designed to give you feel of an actual Google AdWords Shopping Advertising Exam with questions on most important topics and features of Adwords.

Don't worry this test is updated as per Google AdWords 2017 syllabus and AdWords learning center upgrades and new features

Important

Please take this test seriously as it can help you pass the Google AdWords Shopping Advertising Exam.
Try to finish the test in limited time period, We recommend to spend a maximum of 1 minute per question.
This test contains multiple choice questions.
There can be question with more than one correct answer.

If you have any queries or issues than feel free to write us at info@gyaniakash.com

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Congratulations - you have completed Google AdWords Shopping Advertising Exam Practice Test . For more questions we highly recommend the Google AdWords Certification Exam Study at iPassExam. It is a very current and comprehensive resource designed specifically for Adwords preparation.

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Question 1

Which of the following site-level requirements must be met prior to uploading your first product feed?

A	A list of all the products you plan to sell
B	Secure checkout process
C	Shipping information
D	An 'About Us' page

Question 1 Explanation:

Website requirements

We have a set of policies that outline site-level requirements for your site. Based on the Merchant Center Programs that you participate in, we may check your site for some basic requirements:

Accurate contact information. Your website must display sufficient and accurate contact information, including a telephone number and/or email.

Question 2

You must verify and claim your store’s website URL before uploading product data to Merchant Center for Google Shopping?

A	False
B	True

Question 2 Explanation:

Before you can upload product data to Merchant Center for Google Shopping, you must verify and claim your store’s website URL. Verification lets Google know that you are an authorized owner of a website URL. Claiming associates the verified website URL with your Merchant Center account.

Question 3

An advertiser will be charged for a click on their Product listing ad under which of the following circumstances?

A	When the click leads to the merchants website
B	When the click leads to a page within the Google shopping website
C	When the click leads to a sale being processed
D	All of these

Question 3 Explanation:

We only charge for clicks on Product Listing Ads that lead directly to a merchant's website. This includes clicks on Local Product Listing Ads that link to merchant websites hosted by Google. You aren't charged for clicks on Product Listing Ads that lead to pages within the Google Shopping website.

Question 4

It is a requirement of Google Merchant Center that a business owner enters:

A	technical contact information
B	customer service contact information
C	the name of the store they will be advertising
D	all of these

Question 4 Explanation:

Business Information

Google uses the business information you submit to display to users who view your products online.

Business display name: The name of your business or store. The business display name must adhere to the store name guidelines and is displayed on your ads.

Website: The domain that hosts your products. Your URL must begin with http:// (or https://) and include your full domain name.

Business address: The location of your headquarters or where your business is registered.
Primary contact: The primary contact information for your Merchant Center account. Updates regarding your Merchant Center account as well as feed errors and warnings will be sent to this email address, unless indicated otherwise. Your contact information won’t be displayed publicly.
Technical contact (optional): The technical contact information for your Merchant Center account. This point of contact is used to send updates (as indicated) following data feed processing. Your contact information won’t be displayed publicly.
Customer service contact (optional): The customer service contact email, url, and number from your website.

Question 5

With a Google Shopping campaign, each ad group can hold up to ___ product groups, and each product group can contain up to ___ levels of product attribute.

A	200, 7
B	100, 7
C	20000, 7
D	2000, 10

Question 5 Explanation:

Each ad group in a Shopping campaign can have up to 20,000 product groups.
You can use up to seven levels of product attributes for each product group

Question 6

Simran's data feed contains a large number of products, and availability and pricing of these products can change many times during the day. Which of these options provide an appropriate solution to help maintain accuracy of data for the product feed?

A	Content API for shopping
B	Merchant Center direct upload
C	AdWords API
D	Webmaster Tools

Question 6 Explanation:

If the prices and availabilities of your products change very frequently such that four updates per day are not enough to meet our quality standards, you will need to use the Content API for Shopping. It allows you to provide updates for individual items, and update your data to Google Shopping almost immediately as soon as the product information changes in your own system.

Question 7

File formats that can be accepted for upload by Google Merchant Center include:

A	All of these
B	.txt (tab delimited)
C	.xls (tab delimited)
D	.xml (Atom 1.0)

Question 8

Tarun has just finished adding products and attributes to her new data feed. Which of these is a preparation step that should be followed for submitting the feed?

A	Choose to submit a test data feed to check and fix warnings or processing errors
B	Select the ‘Product Listing ads’ radio button under the ‘Feed Type’ options
C	Send the feed to Merchant Center support for a visual check
D	Enable the ‘auto sharing’ check-box within the AdWords Shared Library

Question 8 Explanation:

Decide whether you're creating a test feed or a standard feed. Standard feeds create items eligible for Google Shopping results while test feeds do not. You can use test data feeds to check and fix any processing errors and warnings before submitting the same file as a standard feed.

Question 9

Which of the following methods will be used to communicate a policy violation issue found in Google Merchant center?

A	A notification will be sent to the listed Merchant Center technical contact Correct answer
B	The listed Merchant Center Admin phone contact
C	The listed Merchant Center API contact
D	None of these

Question 9 Explanation:

Google will use your listed technical contact to reach out to you regarding data quality or policy violations, so please make sure this is current.

Question 10

What is the purpose of ‘Campaign priority’?

A	To control the number of times per day that specific ads in a campaign can show in the search results
B	To signal which campaign and associated bid should be used for a product when it appears in multiple shopping campaigns
C	To notify the AdWords system of your preferred position for your Product Listing ads
D	To notify AdWords which Shopping campaigns can claim the highest percentage amount of the total account budget

Question 10 Explanation:

Campaign priority: Use this optional setting when you have multiple campaigns advertising the same product and you want to determine which campaign (and its associated bid) will be used when ads for these products show. We recommend prioritizing only a subset of the products you want to promote, such as items featured in a special sale, by combining a higher campaign priority with an inventory filter (explained below). This allows you to easily manage bids on these items during the sale period.

Question 11

What is the file size requirement for a direct upload?

A	Under 500 MB
B	at least 1 GB
C	Over 30 GB
D	Under 200 MB

Question 11 Explanation:

Direct upload files must be under 200 MB in size.

Question 12

How long can it take for Google Merchant Center to review your product data feed once it has been submitted?

A	10 Days
B	1 Week
C	1 Month
D	Up to 3 Business Days

Question 12 Explanation:

Note: If you submit your items for the first time to a particular target country for Google Shopping, it may take up to 3 business days for your items to be reviewed. To prevent delays, make sure your feed conforms to the products feed specifications and the Google Shopping Policies.

Question 13

Upon signing into Google Merchant Center, you can:

A	manage your store's shipping settings
B	make changes to campaign priority
C	manage bids at the individual product level
D	set inventory filters for your product inventory

Question 13 Explanation:

Shipping: Create and manage your shipping methods. Please be aware that shipping attributes at the product level will override these settings. Learn more about using the shipping tools.

Question 14

An advertiser can use up to ___ levels of product attributes within each product group created.

A	5
B	7
C	3
D	4

Question 14 Explanation:

You can subdivide up to 7 levels for each product group in any order you want. You can have a product group for all your products and bid the same amount for all of them. In the opposite way, you can also have smaller product groups organized by brand or product category. Keep in mind that you can't set a bid on a product group that has been subdivided--you'll set bids on the product groups without subdivisions.

Question 15

Which of the following is the correct course of action to take when a product is relevant to two product categories?

A	Use the [item_group_id] identifier
B	Include only the most relevant category
C	List the product twice using each of the categories it is applicable to
D	Add two values to the same attribute

Question 15 Explanation:

The 'google product category' attribute indicates the category of the product being submitted, according to the Google product taxonomy. This attribute accepts only one value, taken from the product taxonomy tree. If your items fall into multiple categories, include only one category which is the most relevant.

Question 16

Which of the following cannot be changed in Google Merchant Center after it has been submitted?

A	Business Name
B	Time Zone
C	Country/territory
D	Registered business address

Question 16 Explanation:

The country or territory that you selected when you created your Google Merchant Center account cannot be changed.

Question 17

When verifying and claiming your website URL, you will need to access ___ and ___ to complete the process.

A	Google Search Console and Google AdWords
B	Google Merchant Center and Google AdWords
C	Google AdWords and Google Analytics
D	Google Merchant Center and Google Search Console

Question 17 Explanation:

Merchant Center leverages Google Search Console, a product that helps you monitor and maintain your site’s presence on Google, for website verification and claiming. You can verify and claim your website URL without leaving Merchant Center and we’ll associate your website information with Search Console through your Google Account. If you’re familiar with Google Search Console and have already verified your website URL before, you can easily claim it in your Merchant Center account.

Question 18

A line of promotional text that would be approved is:

A	Amazing Discounts!!
B	Save 25% at the checkout with our coupon code SAVE25
C	Save 21% with our coupon code Save0021
D	All of these

Question 18 Explanation:

Highlighting your Product Listing ads with a promotional message:

Here are a few common mistakes to avoid in your promotions:

Don't use promotional codes with consecutive zeros
Don't capitalize entire words
Don't use double exclamation points
Don't use symbols or shapes”

Question 19

Sachin has just opened a new Google Merchant Center account and has submitted the required business details under ‘general’ settings. Before Sachin can upload his feed, his website will be checked by Google to ensure it meets some basic requirements. Which of these is not a requirement?

A	A return policy
B	Shipping terms and carrier information
C	A secure checkout process
D	Clear billing terms and conditions

Question 19 Explanation:

Accurate contact information. Your website must display sufficient and accurate contact information, including a telephone number and/or email.

Question 20

Product ratings are displayed as a five star rating system with Product Listing ads, but which of the following are legitimate sources of review data that are used to compile these ratings?

A	Third party aggregators
B	Merchants and users
C	Editorial sites
D	All of these

Question 20 Explanation:

These star ratings represent aggregated rating and review data for the product, compiled from multiple sources including merchants, third-party aggregators, editorial sites, and users.

Question 21

Which of the following formats cannot be used to create and upload a feed to Google Merchant Center account?

A	.xml (RSS 2.0)
B	.xls (Excel file)
C	.txt (tab delimited)
D	.xml (Atom)

Question 21 Explanation:

We are currently unable to accept a feed in the Excel file format (.xls).

Question 22

Prithvi is viewing his Product tab for his Shopping campaign and can see the status ‘Not yet searchable’. Which of the following statements provide a reason why Prithvi is seeing this status?

A	There are certain products in his feed that are marked as ‘out of ‘stock’
B	He has submitted new products in a data feed within the hour
C	It can take up to 24 hours for the products to appear in a Search result
D	All of these

Question 22 Explanation:

Not Yet Searchable

Your product is currently in the process of being added to results. Products submitted through a data feed will be searchable within 24 hours.Note: Products marked as 'out of stock' in your data feed will also have this status and won't be displayed in results.

Question 23

A unique benefit of managing a Google shopping campaign is that:

A	the associated ads will take up the entire ad space on the results page
B	keywords are not required in order to target ads
C	advertisers can enjoy preferential pricing based on the number of items submitted in a feed
D	None of these

Question 23 Explanation:

Easy retail-centric campaign management: Instead of keywords, Product Listing Ads use the product attributes you defined in your Merchant Center data feed to show your ads on relevant searches. Browse your product inventory directly in AdWords and create product groups for the items you want to bid on.

Question 24

In which of the following cases should an advertiser use the ‘identifier exists’ attribute with the value of ‘False’?

A	When creating a feed to sell multipacks of an item
B	When creating a feed to sell new books
C	When creating a feed to sell custom clothing
D	When creating a feed to sell cameras and lenses

Question 24 Explanation:

No unique product identifiers exist: Where unique product identifiers are required but no such identifier exists for an item (e.g. custom goods), submit the 'identifier exists' attribute with a value of FALSE.

Question 25

Rahul is using an “all products” group to advertise a number of product brands, and he notices that performance is particularly high for three of the brands. In order to achieve a higher volume of traffic for these top performers, Rahul should:

A	subdivide the product group into separate brands and apply a higher bid to each brand
B	change the campaign delivery method to accelerated
C	raise the bid on the “all products” group
D	use the campaign priority setting to mark the “all products” group as “low priority”

Question 25 Explanation:

Shopping campaigns use product groups to determine when items in your Merchant Center account appear on a search results page. You create these product groups from the Product groups tab in AdWords, where your entire Merchant Center product inventory is made available for you to subdivide by levels of product attributes such as category, product type, brand, condition, item id, and custom labels. You can use up to seven levels of product attributes for each product group. You can then set bids for these product groups according to your advertising goals.

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