Google AdWords Video Advertising Exam Practice Test With Answers

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We welcome all Google AdWords Certification Program Aspirants

This test is designed to give you feel of an actual Google AdWords Video Advertising Exam with questions on most important topics and features of Adwords.

Don't worry this test is updated as per Google AdWords 2017 syllabus and AdWords learning center upgrades and new features

Important

Please take this test seriously as it can help you pass the Google AdWords Video Advertising Exam.
Try to finish the test in limited time period, We recommend to spend a maximum of 1 minute per question.
This test contains multiple choice questions.
There can be question with more than one correct answer.

If you have any queries or issues than feel free to write us at info@gyaniakash.com

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Congratulations - you have completed Google AdWords Video Advertising Exam Practice Test . For more questions we highly recommend the Google AdWords Certification Exam Study at iPassExam. It is a very current and comprehensive resource designed specifically for Adwords preparation.

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Question 1

What is a way to encourage users to engage more with your TrueView video?

A	Add a positive bid adjustment for traffic on mobile devices
B	Add a call-to-action overlay
C	Run both an in-stream and a video Discovery version of the ad
D	Exclude irrelevant users from seeing your ads

Question 1 Explanation:

Add a call-to-action overlay to encourage people to engage with your ad by clicking the overlay and visiting your website.

Increasing bids for traffic from mobile devices, excluding irrelevant users from seeing your ad, and running both in-stream and video Discovery versions of your ad might increase the number of relevant viewers who see your ad, but they don’t specifically encourage viewers to engage with your ad.Next Exit

Question 2

Advertisers running TrueView video ads can optimize for increased viewer engagement by implementing:

A	call-to-action-overlays
B	the ‘optimize for clicks’ rotation setting
C	cost-per-click bidding
D	the ad preview tool

Question 2 Explanation:

Call-to-action overlays are eligible to show on any TrueView video ad on YouTube. This feature is available at no extra cost to you, can increase viewer engagement, and add an interesting element to your ads. Also, because they’re associated with the video instead of the ad, call-to-action overlays will show whether your video is triggered through an ad or an organic (unpaid) view.

Question 3

An advertiser who uses AdWords video campaigns can choose to target ads to specific YouTube videos, channels, and Google Display Network sites.

A	True
B	False

Question 3 Explanation:

TrueView in-stream adsWhere the ads appear:

TrueView in-stream ads can appear on videos across YouTube and on video publisher sites, games, and apps on the Display Network.

TrueView video Discovery ads

Where the ads appear: TrueView video Discovery ads can appear next to YouTube videos, on YouTube search results, on video plays on YouTube channels and Watch pages, and on publisher sites across the Display Network.

Question 4

To show ads before, during, or after high-quality videos on the Display Network, you should:

A	add the keyword “video” to relevant campaigns
B	opt to use a Companion banner with your TrueView ads
C	create a video ad campaign
D	use text, image, and video ads in your TrueView video campaign

Question 5

When you create targeting groups for video ads, it’s most effective to:

A	choose at least 5 advanced audience options
B	choose a maximum of 3 targeting groups
C	target narrowly by demographic groups, topics, or interests
D	target widely by demographic groups, topics, or audiences

Question 5 Explanation:

Narrowing your targeting

The ability to show your ads online to people with specific interests can help you make sure you’re reaching the right customers. You can show your ads to specific audiences according to their interests, whether they're gamers, pet lovers, or are interested in purchasing a car or home.

By narrowing your targeting, you can show your video ads to a more relevant audience, where it makes sense contextually.

Question 6

Which of the following is an ad format available to an advertiser using an AdWords video campaign?

A	InVideo ad
B	Engagement ad
C	TrueView video ad
D	YouTube MPU

Question 6 Explanation:

You can create TrueView ads in AdWords using the “Video” campaign type.

Question 7

A campaign has received 15,000 impressions and 600 views, and a channel has received 300 clicks. What is the view-through rate (VTR)?

A	10%
B	4%
C	2%
D	25%

Question 7 Explanation:

VTR = 100 * Views / Impressions

This questions tries to catch you out by supplying figures unrelated to this metric.

Question 8

Advertisers wishing to use companion banners with their in-stream ads can implement these free of charge.

A	False
B	True

Question 9

Which of the following is true of an AdWords video campaign?

A	It can only contain TrueView ad formats
B	It can contain a variety of formats including text, image and video
C	It can only contain InVideo and engagement ads
D	None of these

Question 9 Explanation:

Only TrueView ads and ad groups can be created within the "Video" campaign type.

Question 10

Advertisers cannot get full reporting access from YouTube Analytics within Adwords until they link their AdWords account with their YouTube channel.

A	False
B	True

Question 10 Explanation:

By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views

Question 11

TrueView video Discovery ads won’t appear on:

A	YouTube home page with Masthead
B	YouTube search result pages
C	YouTube channel pages
D	YouTube watch pages

Question 11 Explanation:

TrueView format: where video Discovery ads appear:

--YouTube-related videos search results pages; the video opens on a YouTube watch or channel page
--Video partner sites and apps on the GDN

Question 12

It can be useful to view Quartile data for your video ads, as this will allow you to see:

A	the percentage completion of views
B	free clicks data
C	sharing and endorsement activity
D	mouse over rates

Question 13

You pay if the viewer holds the mouse icon over the ad for 5 seconds when using TrueView in-stream video ads.

A	True
B	False

Question 13 Explanation:

TrueView in-stream video ads

How you will be charged
You pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with your video, whichever comes first.

Question 14

TrueView ads can appear on YouTube and other publisher sites on the Google Display Network.

A	False
B	True

Question 14 Explanation:

TrueView ads can appear on YouTube and other publisher sites on the Google Display Network. but it must be hosted on YouTube .

TrueView in-stream ads
Where the ads appear: TrueView in-stream ads can appear on videos across YouTube and on video publisher sites, games, and apps on the Display Network.

TrueView video Discovery ads
Where the ads appear: TrueView video Discovery ads can appear next to YouTube videos, on YouTube search results, on video plays on YouTube channels and Watch pages, and on publisher sites across the Display Network

Question 15

Which of these sentences accurately describes both CPC bidding and CPV bidding?

A	When using CPC bidding the advertiser pays for website visits, under CPV bidding the advertiser pays when a user watches more than 5 seconds of the ad
B	When using CPC bidding the advertiser pays for a video impression, under CPV bidding the advertiser pays when a user visits their YouTube channel
C	When using CPC bidding the advertiser pays per click, under CPV bidding the advertiser pays when a user engages with the ad by clicking a call to action overlay or a companion banner
D	When using CPC bidding the advertiser pays for a conversion, under CPV bidding the advertiser pays for a video impression

Question 15 Explanation:

With Manual Cost-Per-Click (CPC) bidding, you can set a maximum price on the cost of someone clicking your AdWords ads. You can get good value with this bidding method because you pay only when a viewer is interested enough to click your ad and find out more.

How you're charged: You pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages in other video interactions, such as clicks on the call-to-action overlays (CTAs), cards, and companion banners.

Question 16

Which of the following tools can an advertiser use to trim video clips to custom lengths and upload these clips to create a new video?

A	DoubleClick media editor
B	AdWords video editor
C	Display planner
D	YouTube Video editor

Question 16 Explanation:

With the Video Editor, you can:

Combine multiple videos and images you've uploaded to create a new video.
Trim your clips to custom lengths
Add music to your video from a library of approved tracks
Customize clips with special tools and effects

Question 17

Which of the following statements are true of companion banners?

A	Clicks can be directed to an advertisers website URL or YouTube channel URL
B	Companion banners are free to implement
C	An advertiser is not charged when users click on a companion banner
D	All of these

Question 17 Explanation:

Remember, under the CPV pricing model with TrueView, you pay per view. For this reason, clicks on companion banners that appear with TrueView in-stream ads are free.Also, when you upload your companion banner after creating your TrueView in-stream ad, your companion banner will use the same destination URL that you added to the destination URL field for the in-stream ad. So whether you added the URL of your own website, or the URL of your YouTube channel, a click on the companion banner will land a user on that destination page.

Question 18

What are the advantages of linking a YouTube channel to a Google page?

A	The YouTube channel can have a different name than your Google account
B	To get advanced metrics
C	To get your video ads to appear on Google
D	Multiple people can manage your YouTube channel

Question 19

Which of the following can be used when running a video advertising campaign through AdWords?

A	IP address exclusion
B	Contextual targeting
C	Hover-to-play ads
D	None of these

Question 20

YouTube analytics allows you to track metrics on:

A	video session length
B	average Cost-per-View (Avg. CPV)
C	playback locations
D	earned Views

Question 20 Explanation:

The Playback locations report shows the pages or sites that your videos are being viewed on.

Question 21

The maximum file size for a TrueView video ad is:

A	50 MB
B	500 MB
C	1 GB
D	2 GB

Question 21 Explanation:

Video ad settings
File format:AVI, ASF, Quicktime, Windows Media, MP4, or MPEG
-Preferred video codec: H.264, MPEG-2, or MPEG-4
-Preferred audio codec: MP3 or AACResolution:640x360 (16:9) or 480x360 (4:3) recommended
Frame rate:30 FPS
Aspect ratio:Native aspect ratio without letter-boxing (examples: 4:3, 16:9)
Maximum file size:1 GB
Click-throughs:A third-party click redirect or click command is acceptable.

Question 22

Which of the following is not available as an ad rotation option when running an AdWords video campaign?

A	Optimize for clicks
B	Optimize for views
C	Rotate evenly
D	Optimize for conversions

Question 23

Which of these is not a report group within YouTube analytics?

A	Revenue reports
B	Channel reports
C	Watch time reports
D	Engagement reports

Question 23 Explanation:

In addition to other reporting groups you can expect to see Revenue reports, Watch time reports, and Engagement reports in YouTube analytics. You will not see Channel reports in YouTube analytics.

Question 24

One of the unique advantages of YouTube is that advertisers can:

A	target users who have watched your videos on YouTube
B	target specific users based on age
C	target a vast number of users who represent the wider population
D	target users based on location and income

Question 24 Explanation:

YouTube and the Display Network offer a variety of ways to reach particular audiences:

Remarketing: Reach viewers based on their past interactions with your videos or YouTube channel. If you've linked a YouTube account to an AdWords account already, we'll create custom ones for you automatically.

Question 25

When a user clicks a call-to-action overlay on a TrueView video Discovery ad, where does the user land?

A	The advertisers video
B	The advertisers website
C	The advertisers YouTube Channel page
D	The YouTube home page

Question 25 Explanation:

TrueView video Discovery ad:

Click Destination:
Clicks on your video thumbnail go to your video
Clicks on CTA overlays go to your website

Question 26

Which of the following cannot be used when running TrueView In-stream and video Discovery ads?

A	A YouTube video that is less than 1 minute in duration
B	A YouTube video with a privacy setting of unlisted
C	A YouTube video with a privacy setting of private
D	A YouTube video that has been approved as “family safe”

Question 26 Explanation:

A video can be public or unlisted, but cannot be private.

Question 27

In YouTube Analytics, which of the following actions are possible?

A	Check engagement reports
B	Check the count of 'earned subscribers'
C	Create new remarketing lists
D	Check the count of 'Intelligence events'

Question 27 Explanation:

There are a set of reports called ‘engagement reports’ that can be accessed from YouTube analytics. Within this set of reports, there is a subscribers report, however there isn’t ‘earned subscribers'.

Question 28

Which of the following is a metric that can be tracked using YouTube Analytics?

A	Playback locations
B	Mouseover rates
C	Earned actions
D	Quartiles

Question 29

What is a benefit of linking a YouTube channel to an AdWords account?

A	Create a remarketing list
B	Create call-to-action (CTA) overlays
C	Access additional video view statistics
D	All of these

Question 29 Explanation:

By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views.

Question 30

When using the YouTube video editor to create a new video, you can add ___ to a project.

A	75 clips and 100 images
B	50 clips and 500 images
C	100 clips and 500 images
D	500 clips and 500 images

Question 30 Explanation:

All of your uploads are added automatically to the Video Editor and can be used as a clip. Up to 50 clips and 500 images can be added to a project to create a new video.

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